Philosophy

"The idea of applied psychology is ancient, but still needs to be fought for. We are helping others to help themselves, out of respect for the dignity of man and the desire to promote self-determination and self-responsibility among humankind."

(Prof. Dr. Hans Biäsch, Spiritus Rector of the IAP, 1950)

The ZHAW School of Applied Psychology and the IAP Institute of Applied Psychology are committed to turning the science-based knowledge of the many different schools of psychological thought and the great psychological thinkers to good account for the field, i.e. for companies, organisations and people in their everyday lives and working environments. In this endeavour we are independent.

The School for Applied Psychology and the IAP Institute of Applied Psychology integrate the latest insights from teaching and research into tried-and-tested methods and procedures for the field. Using the mutual transfer of knowledge and experience as the basis, we constantly develop our range of services. We teach what we advise and advise what we teach.

The School of Applied Psychology and the IAP create a private and confidential learning and consulting atmosphere for their students and clients, which promotes personal development as well as individual and group learning and working.

Our business model is shaped by our commitment to retain a balance between scientific and economic thought and conduct on the one hand and our client, staff and market focus in a creative environment on the other.