Communication strategies in health promotion

Obtaining theoretical and/or empirical proof of the effectiveness of different communication strategies in health promotion. 

Method

Study of literature and questioning of experts; setting up focus groups and presenting different communication strategies to parallel control groups (before/after comparison). The project is supported on an ongoing basis by a group of scientists. The findings are assessed and discussed. The project is exemplary of how evaluation research in the field of communication and media psychology can be done.